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More Stores Go Fur Free

By Michele C. Hollow of  Pet News andViews 

   I’ve always thought that fur looks best on the original owner, and while I’m a pretty open minded person, I’m prejudiced against people who wear fur.  I’m happy to report that a record number of retailers are not carrying fur.  In fact, this is the biggest year for the International Fur Free Retailer Program.  Launched and co-founded by Born Free USA in 2006, the program has more than 50 retailers signing on in 2012 throughout 20 countries.

According to Adam Roberts, Executive Vice President, Born Free USA, “Little by little, retailers are stepping up worldwide to take a stand against the use of fur in fashion. We are proud that the program is attracting an increase in participants and hope this trend continues with great strength.  Another year cannot go by when animals are brutally killed for their fur.  We need consumers to take a stand and support those retailers willing to go fur-free.”

Some of the largest and most notable retailers around the world to join this year include:

  • ASOS, the UK’s largest online-only fashion and beauty store shipping to over 190 countries.
  • COS (Collection of Style), an H&M concept store with 40 storefronts across Europe, Asia and the Middle East. COS has been fur free since its inception and signed onto the program to further support the concept.
  • Elisabetta Franchi, a top Italian fashion brand with stores in Italy and 35 other locations
  • ZERO, a European fashion company headquartered in Bremen, Germany.
  • Noppies, a retailer specializing in maternity wear available in the Netherlands, Germany, and Belgium.
  • ORMAR, a Croatian online retailer.
  • Sage and Ivy, based in The Netherlands, is an eco-friendly fashion line committed to using materials produced in ethical circumstances.
  • Encore Ballroom Couture in the U.S. features ballroom, specialty, cocktail, and evening dresses, and is the leading consignment and rental company in the industry. Their dresses are seen on Dancing with the Stars.
  • Brunotti, distributed in over 20 countries including throughout Europe, South Africa and Turkey.
  • Designer Dutchess specializes in faux fur and is the first Australian retailer to join.

The Fur Free Retailer Program is an international effort to give consumers accurate information about a retailer’s fur policy. To see the complete list of Fur Free Retailers, click here.

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