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Leaping Bunny

By Guest Blogger Kim Paschen of Leaping Bunny

Ever since disturbing images of rabbits injured for product testing surfaced a couple of decades ago, the rabbit has come to symbolize Cruelty-Free. What do all these rabbit logos really mean? And what’s to stop companies from creating their own bunny graphic and slapping it on their packaging along with the words “Not tested on animals.” Since there is no federal regulation in place for cruelty-free labeling, companies can essentially make any animal testing claims. So how are you, the conscientious consumer, able to discern which products are truly cruelty-free?

Look for the Leaping Bunny logo.

In an effort to put a stop to the misinformation, leading animal protection groups banded together in 1996 to form the Leaping Bunny Program, administered by the Coalition for Consumer Information on Cosmetics (CCIC). CCIC is comprised of the American Anti-Vivisection Society; American Humane Association; Animal Alliance of Canada, Beauty Without Cruelty USA, Doris Day Animal League, Humane Society of Canada, Humane Society of the United States, MSPCA’s Center for Laboratory Animal Welfare, and the New England Anti-Vivisection Society.

The Leaping Bunny Program developed an internationally recognized Leaping Bunny logo (which is also used by its European counterpart, the European Coalition to End Animal Experiments) along with a single, comprehensive standard that consumers can truly trust.

To become Leaping Bunny certified, a company must agree not to conduct or commission animal testing of any kind after a fixed cut-off date. In addition, the company must get all third-party manufacturers and suppliers to individually agree not to engage in animal testing for its products. This system ensures that a product is scrutinized throughout the entire manufacturing process. In addition, all companies must be open to independent audits to ensure that all of Leaping Bunny’s cruelty-free standards are upheld. To date, there are over 300 Leaping Bunny certified companies. They range from national brands like Method, Seventh Generation, and Burt’s Bees to small start up companies.

Leaping Bunny publishes the Compassionate Shopping Guide, a handy wallet-sized brochure mailed to over 200,000 people annually, which lists all of the Leaping Bunny-certified companies. There is also the iPhone app and Android app of the guide as well, available for free. We have even created a special promotions page in conjunction with many of our Leaping Bunny certified companies to offer special discounts on their products for supporters of the Leaping Bunny Program. In addition, we are working towards the goal of getting 100,000 people to sign our pledge to go cruelty-free. To take the leap yourself, click here.

Every time you buy personal care and household products, you are, in effect, endorsing the practices of the company that produced, packaged, and marketed it. Animal testing will continue as long as people support it with their purchases; let your wallet do the talking and look for the Leaping Bunny! It can mean a huge difference in the life of an animal.

16 comments to Leaping Bunny

  • Very true , We are in fact supporting animal cruelty if we buy from Companies that test on them.
    Excellent information!
    I will be forwarding the link to myself and others, It really simplifies it. Thanks so much.

  • nita smith

    I do buy my products from companies that don’t test on animals. However, I would like your opinion on whether you agree with Peta that bodyshop should have the approval of HCS even though they are owned by L’Oreal. They say that more animals would suffer if it didn’t get approval and it may make them decide to not test, the more people that shop from body shop. They say we shouldn’t boycott body shop as they don’t test, but I said we would be putting money into the coffers of L’Oreal who do. What is your opinion on this?

  • Thanks for this post. I use a lot of cruelty free products, but I want to start switching over to all cruelty free whenever I can. I never even thought of downloading an app for my phone that lists cruelty free companies…that’s a great idea!

  • Personally, since I learned that L’Oreal purchased The Body Shop, I have stopped shopping there. But I don’t use much make up. All of the products I buy are cruelty-free. I”m a big fan of Beauty Without Cruelty.

  • Thank you Lydia–for forwarding the information. –Michele

  • Jessica

    Thank you so much for this information! People really need to know these things are happening and how they can make a difference. I’ve been trying for awhile to make sure all of my beauty products are cruelty-free and now I’m working on changing over my wardrobe too. Recently discovered cruelty-free AND fashionable shoes at NEUAURA http://www.neuaurashoes.com/ and couldn’t be happier!

  • […] This post was mentioned on Twitter by Rod Burkert, Vicki Cook, Michele Hollow, Michele Hollow, Jim Murphy and others. Jim Murphy said: RT @michelechollow: Leaping Bunny Cos. that don't test on animals! http://t.co/p7EJwpN […]

  • Buffy

    All my products are animals cruelty free. I even gave friends of mine, products for Christmas, telling them where they can get it if they like it. leaping Rabbit is great. I do hope more people will used products that are not tested on animals. Well here we still got to get most of the staff from the net. It would be easier for people if we could get the products from our normal stores. Well it will happen, sooner or later.

  • Thanks Michele, I do not buy anything product that does testing on animals,I have a list of products that do test on animals but I know there are more that I don’t know about. Thanks Michele for sharing this with us.

  • Kathy

    Leapin’ Lizards…..it’s the Leaping bunny!

  • rene

    Thanks for showing the good logo. Leaping Bunny is a great company.

  • Jill Vickerman

    Thanks Michele, if only everyone would just not buy anything thats tested on animals it would force them all to stop doing it. but I suppose its just too much…

  • Fulvia

    Thank you, Michele! I hope to see more leaping bunnies here in Italy! We don’t have many, I’m afraid. Regarding cosmetics, “L’Erbolario” is the cruelty free trade mark I normally use. The problem is not only making sure that companies do not do animal testing, but making sure they don’t use products previously animal tested…

  • catherine ignatowski

    It’s about time. I don’t use anything tested on animals, it’s just plain wrong.

  • I am so glad I don’t wear make up, that really helps. I try to use only products that are NOT tested on animals. Sometimes money bumps up against what you want vs what you need and can afford, but I do the very best I can. I don’t primp much or use hair spray or anything, so it is pretty easy for me.

  • I’m totally with you on this Becky. Thanks, Michele